Cranbrook & Kimberley Tourism
Case Study: Showcasing Cranbrook & Kimberley’s Winter Wonders
Client: Cranbrook Tourism, Tourism Kimberley & Kootenay Rockies Tourism Board
Objective:
The goal of this collaboration was to highlight the unique winter experiences in Cranbrook and Kimberley, British Columbia, through high-quality social media content. The campaign aimed to inspire outdoor adventure seekers to explore the region’s natural beauty, local businesses, and cozy retreats during the winter season.
Approach:
To bring the destination to life, I developed engaging photo and video content focusing on:
Snowcapped mountain views and scenic winter hikes (Wycliffe Buttes, Moyie Falls and other)
Frozen waterfalls for an immersive cold-weather adventure
Cozy relaxation at Kamu Sauna, capturing the warmth and ambiance of the experience
Local accommodations at The Larix Hotel, showcasing comfort and hospitality
I posted an Instagram Reel and reshared it to TikTok, along with providing five high-quality photos to further enhance the campaign's reach and engagement.
All content was strategically posted across Instagram and TikTok, ensuring proper brand and partner mentions:
@visitcranbrook #explorecranbrook
@tourismkimberley #agoodplacetobe
@thelarixhotel, @kamusauna, @kootrocks #kootrocks, @hellobc #exploreBC
Results:
Increased engagement and visibility for Cranbrook Tourism, Tourism Kimberley, and Kootenay Rockies Tourism Board
Positive audience response, with viewers expressing interest in visiting
Strong partnerships with local businesses, adding value to the region’s tourism promotion
Key Takeaways:
This campaign successfully showcased the winter charm of Cranbrook and Kimberley while reinforcing my ability to create compelling adventure and lifestyle content. Through thoughtful storytelling and visual aesthetics, I helped position these destinations as must-visit BC locations for winter travel enthusiasts.
Project Date:
February 2025
Looking to Promote Your Destination?
I specialize in bringing outdoor destinations to life through engaging photography and video content. If you’re looking for a content creator to elevate your tourism marketing, let’s collaborate!
